In early 1984 the famous brand of Nike
Air Max 90 the the today sports shoes, we are seeing now is full of struggle. In
the past year, they are huge, but as a running shoe craze began to die,
Nike need something new, and invited to stay to ensure that the
company's top industry. During
this time, Michael Jordan has endorsed a number of other companies and
Nike to see him as a "golden ticket" to their success, set to sign him. Michael
Jordan, of course, at this time do not know when it will grow, but his
agent to see the potential in the contract signed with Nike.
This gave birth to the the 2012 Retro
Air Jordans known many of the of as a trapeze Jordan's sports shoes. Nike Michael has been maintained, they also put forward his name, and the first style and color, they plan to create a set. MJ
During the meeting, the matter of his agent and Nike staff did not seem
so smoothly, Michael said, there is a bored look at his face. Nike representative of the company concerned, but as long as they left the meeting Michael said he wanted to part of the deal. Michael
decided to formally participate in this transaction, Nike signed a $
2.5 million contract for five years, plus royalties and other benefits,
this is the whole "shoe game" change. At
that time many of basketball sports shoes is a simple the white, but
the is not a new the Sports
Men Nike Shoes , they in the there, a bold black and
red. Of
course, now this is a huge switch, but it caught the public's attention
everywhere, and even then, the NBA banned the shoe from the league. Although they wear this did not stop Michael, but every time they wear the NBA, Michael receive a $ 5,000 fine. By the the Nike company to pay a fine, they can do not care, because their sports shoes to obtain the risk of huge.
You
might think, huge risks, they will sell like nothing, but the steep
price sales applicator all the good and Jordan have been looking to
leave the transaction. This is until Hatfield strengthen and down Michael sat in a discussion on the design and the company he would like to see go. This is Jordan II has been released in the planning Jordan III. Enter
the help of the new Jordan third with Michael, he had made them
lighter, with better materials can be sold at a cheaper price. Nike, the turning point, as the soaring sales of the sky.
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